Michigan's residential real estate market is accelerating in 2025, driven by economic growth, demographic change and a growing demand for housing and commercial property. The statewide median home price rose 4.3% year-over-year, as cities such as Grand Rapids, Ann Arbor and select areas of Metro Detroit experienced strong real estate activity, according to the year-end 2024 report from Michigan Realtors. The relative affordability of the state and the high quality of life have also attracted a wave of out-of-state buyers, primarily from Illinois and Ohio.
In today's dynamic marketplace, real estate companies in Michigan are doing much more than helping people buy and sell homes. They're actually transforming communities, supporting smart investments and driving local expansion. Like the top 100 real estate companies in USA, these Michigan firms employ deep local knowledge on every transaction, making a difference to homebuyers, sellers and investors alike.
List of Michigan real estate companies
Michigan's real estate market is booming, and the top real estate companies are key to navigating its growth. Here’s a list of leading firms shaping the state's market.
| # | Company Name | Website | Established Year | Full Address | Key Services |
|---|---|---|---|---|---|
| 1 | Real Estate One | realestateone.com | 1929 | 26261 Evergreen Rd, Suite 500, Southfield, Michigan | Brokerage, insurance, mortgage |
| 2 | Coldwell Banker | coldwellbanker.com | 1906 | 67395 Main Street, Richmond, Michigan | Brokerage |
| 3 | Keller Williams Realty | kw.com | 1983 | 4301 Canal SW, Grandville, Michigan | Brokerage |
| 4 | Berkshire Hathaway HomeServices | bhhs.com | 2012 | 820 Capital Ave., Battle Creek, Michigan | Brokerage |
| 5 | RE/MAX | remax.com | 1973 | 4333 Red Arrow Hwy, Stevensville, Michigan | Brokerage |
| 6 | Howard Hanna | howardhanna.com | 1957 | 905 N. Main Street, Suite D Adrian, Michigan | Brokerage, mortgage, insurance, property management, relocation |
| 7 | CBRE | cbre.com | 1906 | 2000 Town Center, Suite 2200, Southfield, Michigan | Brokerage, property management, consultancy |
| 8 | Colliers | colliers.com | 1971 | 1955 Pauline Avenue, Suite 400, Ann Arbor, Michigan | Brokerage, development, management, valuation |
| 9 | JLL | jll.com | 1999 | 226 East Hudson Avenue, Detroit, Michigan | Brokerage, property management, consultancy |
| 10 | Greenridge Realty | greenridge.com | 1980 | 3115 Orchard Vista Drive SE, Grand Rapids, Michigan | Brokerage |
An overview of the top 5 Michigan real estate companies
Real Estate One
Website: realestateone.com
Headquarters: Southfield, Michigan
Established Year: 1929
Key Person: Dan Elsea - CEO
Core Services: Brokerage, insurance, mortgage
Awards: Voted top Workplaces in Michigan by the Detroit News since 2011
Coldwell Banker
Website: coldwellbanker.com
Headquarters: Madison, New Jersey
Established Year: 1906
Key Person: Jason Waugh - President
Core Services: Real estate brokerage
Awards: Winner of 2024 MarCom Award
Keller Williams Realty
Website: kw.com
Headquarters: Austin, Texas
Established Year: 1983
Key Person: Gary Keller - Executive Chairman
Core Services: Real estate brokerage, consultancy & investing
Awards: Awarded No. 1 Real Estate Franchise in the U.S. by T3 Sixty
Berkshire Hathaway HomeServices
Website: bhhs.com
Headquarters: West Des Moines, Iowa
Established Year: 2012
Key Person: Vince Leisey - President
Core Services: Real estate brokerage
Awards: Won 'Real Estate Agency Brand of the Year' in the annual Harris Poll EquiTrend® study, 2020
RE/MAX
Website: remax.com
Headquarters: Denver, Colorado
Established Year: 1973
Key Person: Josh Bolgren - Senior Vice President
Core Services: Real estate brokerage & legislation
Awards: RE/MAX team won 2024 Inman Innovator Award for ‘Most Innovative Team’
Role of top real estate companies in Michigan’s real estate market
Top-tier real estate firms are leading Michigan's real estate boom. Their role is more than just listing and closing deals. They are advisors, market analysts and local experts. They assist:
- Facilitate large residential and commercial property transactions in expanding cities such as Lansing, Kalamazoo and Detroit.
- Bridge the knowledge gap for first-time homebuyers, investors and relocating families.
- Contribute to economic growth, frequently collaborating with developers, contractors and municipalities.
- Establish industry-leading service standards with a focus on ethical business practices, effective communication and long-term partnerships.
While Michigan attracts tech startups, healthcare expansion, and new infrastructure developments, top real estate companies guide individuals to find suitable opportunities. To remain competitive, they can take advantage of advanced tools like a AI powered real estate CRM platform that makes communication easier, streamlines lead and enhances overall client experience making their service faster, smoother and more efficient.
How Michigan’s top real estate companies are thriving
Strong market forces push Michigan-based real estate companies toward greater success in their operations.
Economic growth and urban revitalization
The city of Detroit has experienced profound changes which resulted in attracting young home buyers, distant workers and investment capital. Expert brokerage services are in high demand because of new infrastructure development and historic property redevelopment.
Technology integration
The most successful businesses are the ones that apply digital technologies like AI-powered CRMs, virtual home tours, property alerts via automation, data-based marketing solutions to enhance customer experiences and increase operational efficiency. Incorporating an innovative real estate business growth platform can further accelerate scalability through better lead management and building sustainable business growth.
Diverse market segments
From lakefront vacation homes in Traverse City to budget-friendly multifamily apartments in Flint, Michigan has a wide variety of property types. Leading companies are growing by diversifying into luxury, industrial, rental management and commercial real estate.
Reputation and referrals
In Michigan, real estate still runs on relationships. Personal referrals, online reviews and a solid track record go a long way in helping top firms grow fast.
Community knowledge and compliance expertise
Knowing the ins and outs of local zoning laws, school districts, flood zones and taxes really matters. Great real estate companies don’t just close deals but also guide you through it all with confidence.
Tips for choosing the right real estate company in Michigan
Whether you're purchasing a family home in East Lansing or investing in a commercial warehouse in Grand Rapids, here's how to evaluate your choices:
- Check licensing and local experience: Choose companies that have a high profile and history in your target location.
- Read verified reviews: Sites like Zillow, Google, and Realtor.com provide valuable information from actual customers.
- Assess technological capability: Inquire regarding virtual tours, digital signatures and online support for clients from out-of-state.
- Understand fee structures: Commission fees, value-added services, and hidden charges may differ wildly.
- Request a Comparative Market Analysis (CMA): A good company should back its recommendations with data.
Final thoughts
Just as the best real estate firms throughout the U.S. raise the bar, top companies in Michigan are propelling the state's real estate industry forward with expert local insight, forward-thinking technologies, and client-first approach that sets them apart in a competitive landscape.
Selecting the ideal real estate firm in Michigan can make all the difference—making your journey faster, easier and more rewarding. It's about finding a partner who really knows the market and has your best interests in mind.
Disclaimer: Retyn does not promote or support any of the companies or services mentioned in the list. The data presented is compiled through online and market research and does not reflect our priorities in any manner.
